The number of individuals that have realized that the Internet is an excellent place to earn money is growing every day. This is probably the main reason why you are reading this article. If you are like most people then you’ve probably done basic research and you know that in order to start an online store, you have to select a domain, choose a hosting, choose a web development agency or use an eCommerce platform and start selling products.
So, the only dilemma here is whether you should use an eCommerce platform or hire a web development agency. Our advice is to opt for the first solution even if you don’t have experience in this field. There are many eCommerce platforms like Shopify, WooCommerce, and BigCommerce that allow complete beginners to build online stores. Regardless of your decision, you should know that the competition in this market is fierce. There are literally thousands of active stores and many of them are in your niche. To ensure that you will get customers to your store, you will have to make your online store more visible. In other words, you have to invest in the promotion of your online store. The good thing is that by “invest” we don’t mean just money. Sometimes, all it takes to get noticed is to spend some time and energy. So, here’s our list of tips that can help you achieve this objective.
Search Engine Optimization
Search Engine Optimization or SEO is no longer a buzzword. This is a concept that is followed by almost every successful eCommerce site out there. That’s quite logical because if you want to succeed, you must look for things that can help your website stay at the top of search engine result pages for your main keywords. In this way, you can get a constant flow of web traffic to your website. Given that they are coming to your site based on the keyword they’ve used, you’ll be looking at a targeted audience that is interested in your offer.
If you want to get on the first page in search engine results, you must work on internal and external optimization. Internally, you can work on internal linking which means connecting different pages on your website with hyperlinks, using the right keywords in the right places naturally and more. Externally, you should be focused on getting external links to your website. Guest blog posts are one way to achieve this goal. Keep in mind that these blog posts have to be genuine, not paid backlinks because Google might penalize your website.
Paid advertising (PPC)
Pay-per-click or PPC advertising has proven to be an effective tool in this process. Obviously, you have to be prepared to pay a certain amount of money for this promotion, but the good news is that you are in full control over the amount of money you will spend and who do you want to target. Our advice is to use Google AdWords, a special program developed by Google which is used by thousands of sites. With Google AdWords, your banner can appear on other sites and on Google’s main page.
With so many websites selling the same types of products out there, it’s no wonder why modern buyers are looking for help. One of the things they have found helpful is comparison websites. The comparison websites are managed by professionals and experts that have experience in specific fields. Thanks to their knowledge and expertise, as well as their experience, they are preparing reviews and comparisons which Internet users find useful. So, if you have a chance, contact a website like this and ask them to review your website. You can also use these websites to analyze the competition. So, by reading more about their offers you will be able to improve your offer which will eventually lead to more visitors and more sales.
Social media promotion
Future eCommerce website owners should never underestimate the power of social media platforms. Long gone are the days when social media platforms were used for chit chatting. Today, thousands of people use them to buy and sell products online. Every major eCommerce platform allows integration with social media platforms so if you are using a platform like this use this chance to promote your store and sell on social mediaplatforms like Instagram, Twitter, Facebook, and Pinterest.
Some of you might find this advice odd because we are talking about promotion of eCommerce site, but there is more than one good way to promote your store offline too like using billboards on busy streets, sharing flyers, SMS marketing, sponsoring events and activities and more. You can also try the radio, TV and newspaper advertising. This type of marketing is a little bit outdated, but it still provides positive effects.
There’s another subtle form of promotion that many website owners are using today. This is a method which requires activity in order to set yourself as some sort of an authority in a specific field (related to your industry). You can join a relevant forum and start using the link to your store in the signature. You can also become a member of a social media network, a Q&A site and other communities where you can help people and gain their trust.
Modern online consumers want to get discounts and special offers. This is one of the reasons why they are buying goods online in the first place. So, you can create a special discount for a limited time, throw a contest and promise prize or create a referral program with incentives for the people that will bring new customers to your store.
As you can see, there is a wide range of methods that you can use to promote an internet-based store. You can try all of them or focus on some of them that are effective for the specific category of customers that visits your store.